Website design and web development
Web presence is vital to any business in today’s economy. Your customers own multiple computers and mobile devices and are surfing the web every second of the day! They need to be able to find you and your business online and engage with you.
Web designer
Good website design begins with good graphic design. Before all the fancy coding and SEO, the first thing your costumers react to is the look and feel of your website. It is eye-pleasing or is it cluttered? A good web designer uses the latest software to design and create a great looking website while keeping with your business’ brand identity.
Web development
Web development however is a lot more than just web design! It is the process of defining the purpose of the website. Is it mainly for blogging? for e-commerce? for marketing and lead generation? Before beginning to develop your company website, you must first determine how you will use it.
Copywriting
What you say on your website and how you say it is very important. You must appeal to your customers with emotion but must also appeal to web crawlers with proper keywords. Balance is key! You can write some killer copy but if no one reads it... what’s the point?
Search engine optimization (SEO)
Search engine optimization or SEO is the practice of optimizing text, images, code, keywords, etc... so that Google and other search engines rank your website high. SEO has transformed a lot since the dawn of Social Media but still holds great importance to good website design and development.
Social Media
Social Media is this great unstoppable force that is changing everything about the way business is done! Social Media integration is now an essential part of web development. A website is not enough! Your business needs a Facebook page, a Twitter account and a YouTube profile. It may seem like a lot of work.. but it can also be a lot of fun! ...and it’s worth it!
Content Management System (CMS)
A content management system or CMS is great for the business owner ready and eager to get involved with his or her website. You need no web design knowledge to use a CMS, it’s really that easy to post articles, blogs, pictures and play with the functionality of your company website. Best of all, the popular CMSs are completely free! These are Joomla, Wordpress and Drupal.
Check out our web design portfolio
IMX Productions - Ottawa video production, graphic design and web design
