Corporate identity design
if you don’t brand yourself...
...they will brand you!
This terrific and potentially terrifying statement came from a great book I read a while ago (“Make a Name for Yourself” by Robin Fisher Roffer, Broadway Books).
Corporate brand identity is very important to any business (big or small). By successfully using good corporate visual identity, a company can familiarize consumers with its products and services and can create brand loyalty. How often do people buy clothes simply for the logo? ...Brand loyalty is very powerful! Also, corporate identity can give your business instant credibility!
People are hardwired to react to branding!
They cannot NOT react!
What is Corporate branding?
Corporate branding or corporate identity is your business’ visual and emotional representation; it’s look and feel. You consumers must be able to associate your business with a color, a logo, a font, a series of shapes, music, a tagline, sounds effects, anything that jumps out at them and makes they say “ah! I know this brand.. I like it! :)”
We use a simple yet very effective process for creating a unique look and feel for your business. It first begins with getting to know you and your business, we get a feel for not only what your business does but how is does it. We then begin designing the perfect logo.
Read about the logo design process
Read about the logo design process
A key step in creating a great Corporate Identity is a having a uniform look to all your documents and stationary. This is called a corporate branding kit, it includes: logo design, business card, letterhead, envelope, email header, Facebook page banner, Twitter page background, etc...
Read more about stationery design
Take your brand identity to the next level
Your corporate identity (logo, tagline, etc..) is just the tip of the iceberg! So why stop there? People should recognize you wherever your business is represented. This includes your web design and video production.
Corporate web design
Many of the branding elements used to create your stationary can easily can transported over to your website design template. Your consumers will get the same comforting feeling visiting your website as they did the first time they held your business card! There’s nothing worst than landing on a website and feeling lost.
Corporate visual identity in your video production
Video, music and sound also has a place in your brand identity. Think of that little computer voice that says “playstation” or that swishy sound when you see that silver ball merge and transform into the XBox logo. These are examples of great audio and video branding!
Your 2D logo design is just the first building block! It can be transformed into a 3D logo spinning into view with fire and special effects in the background. How cool is that? Imagine starting off every YouTube video you make with a wicked video intro!
Read about animated 3D video intro production
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IMX productions.com - Ottawa video production, graphic design and web design
